article thumbnail

#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! A4: For any startups breaking into the travel space, a standalone app strategy isn’t going to cut it. What changes have you seen in the PR travel & tourism industry, and its measurement? Guest Post by Danielle Heiny. measurePR. —

Tourism 114
article thumbnail

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. What are your thoughts on how Google Instant might affect non-profit organizations? These fine folk did: Jan.

Google 254
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PR Is As PR Does

Waxing UnLyrical

So what I’ll be talking about today is not just ways to maximize your media opportunities, but on how businesses owners should regard PR as integral to their overall business strategy. Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL! telling that story for you. See you there!

Postrank 165
article thumbnail

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Erica Holt has more than eight years’ experience developing digital marketing strategies for non-profit and public sector clients. Have any questions? Please let me know in the comments. She lives in Takoma Park, Md., with her husband and two young sons.

News 274
article thumbnail

How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# That’s the main thing; if our customers don’t even understand what we do, we can pretty much take the rest of our PR strategy and shove it up the chimney.

Class 237
article thumbnail

Weekly Roundup: Trick or Treat

Waxing UnLyrical

How to celebrate Halloween social media style , from New Media Strategies. Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL! Some Halloween social media fun for a good cause , from Beth Kanter. Why: Even though this post is two years old, it’s still a great idea. Why: pure fun.

Postrank 129
article thumbnail

Powwowing With Pepco on Social Media

Waxing UnLyrical

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. “The JIC is responsible for coordinating messages, researching inquiries, and is the center of our communications strategy.&#