Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.

Content 124

Content Brands Findability Marketing 124

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. And not, say, photos of small animals pretending they’re people.

Picasa 177

Picasa Content Vimeo Tourism 177

Firebelly

AUGUST 28, 2012

With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. It meant the end of sentences like “To learn more about the antioxidant effects of grape juice, download this white paper about the antioxidant effects of grape juice, entitled The Antioxidant Effects of Grape Juice.”

Creative Commons 184

Creative Commons Flickr Google SEO 184

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out. Creative Commons CC0. Image: Jason Rosewell via Unsplash.

Survey 185

Survey Industry Newsletter Press Release 185

Buzz Marketing for Technology

JUNE 27, 2008

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB).

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

JUNE 27, 2008

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB).

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Content on this site is licensed under a Creative Commons Attribution 3.0 QR Code for my Mobile Site. Search the blog: Member of International Edublogger Directory. Blog Archive. ▼ 2008. (29). ▼ June. (6). Data Visualization Tools. Call for SCORM 2.0 Innovate-Live June/July Webcast Schedule.

Netvibes 100

Netvibes Organization Web 2.0 Widget 100