Quality Traffic Test #2: The Impact of Meta Ads Placement
Jon Loomer
MARCH 8, 2023
All that did was raise the price for each ad set. This time, I would only use News Feed. CPM is at least 2X higher across the board. This is not surprising since I was forcing the algorithm to only use News Feed, which is the most expensive placement. Of course, the other difference is related to placement.
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