How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Examples: cpc, organic_social. Campaign medium.
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