Remove CPC Remove Information Remove LinkedIn Remove URL
article thumbnail

How to Use UTM Parameters to Track Social Media Success

Hootsuite

They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Examples: cpc, organic_social. Campaign medium.

article thumbnail

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Knowing what percentage of your audience finds value in the things you post can—and should —inform your content moving forward. Use a URL shortener to make it trackable. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC.

Metrics 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Hootsuite

For example, what’s the difference between the cost-per-click (CPC) or click-through rate (CTR) on each platform? Can Bing Ads do things Google Ads can’t (hint: The answer is yes, and surprisingly has to do with LinkedIn)? Besides LinkedIn, Microsoft-Bing ads are the only platform that has this capability. Say whaaat!

Microsoft 145
article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. og:image” – A URL for an image, such as “[link]. 82% in the U.K.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. og:image” – A URL for an image, such as “[link]. 82% in the U.K.

article thumbnail

Social Media Terminology: Social Media Words You Need to Know

agora pulse

More info about character count: Does LinkedIn Post Length Matter? It’s the fine art of letting everyone be heard and yet being respectful, of listening, of sharing information … All those hard and soft skills unite to achieve the goal of a rich, vibrant, and growing community. And offers the needed information.

article thumbnail

9 Essential Social Media Metrics to track [+ 5 Best Tools to Monitor Them!]

Keyhole.co

Other metrics that you’ll find useful include: Performance of keywords, URLs, topics, hashtags, and @mentions. Top influencers for your brand and information about their engagement rates, reach, and more. You can see analytics from Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Sentiments around your brand. BrandWatch.

Metrics 98