Jon Loomer

APRIL 18, 2018

They focus on Cost Per Acquisition (CPA) instead of Lifetime Value, which can help provide more of a buffer when acquiring new customers versus only looking at your average order value and calculating at what cost you must obtain a new customer. Their CPA goal is $20. If an ad set CPA goes above $20, they turn it off immediately.

Analytics 167

Analytics CPA Facebook Advertising 167

Keyhole.co

NOVEMBER 9, 2023

However, the more common tool here is a customized discount promo code that the blogger communicates to the audience. CPA (Cost Per Action) is a great KPI. To measure CPA, you must divide advertising costs by the number of target actions (e.g., orders).

Metrics 52

Metrics Influencer Campaign CPA 52

BeingOptimist

DECEMBER 7, 2022

Focus on Flexibility With Suppliers – Many small businesses try to find deep discounts for their supplies, but in many cases, it’s better to have flexibility with repayment plans. Work With a CPA. Yes, a high-quality CPA can be expensive, but they can also help you build a much stronger bottom line.

CPA 52

CPA Banking Small Business Startup 52

Convince & Convert

APRIL 13, 2017

We provided a discount code in the ad, which was redeemed by nearly 70 percent of all message recipients. In this test, the cost per acquisition (CPA) was as much as 60 to 80 percent less than that of a traditional mobile News Feed ad.

Advertising 128

Advertising Features Facebook CPA 128

Convince & Convert

MARCH 19, 2018

Use special offers and limited discounts for scarcity and exclusivity. If it’s conversions you’re after, make sure you’re paying on a CPA basis. Segment your customers by purchase frequency and last transaction. For example, create a retargeting campaign that markets to those who haven’t purchased from you in the last three months.

CPM 148

CPM CPA ROI Campaign 148

Hootsuite

FEBRUARY 22, 2022

As mentioned above, the overwhelming majority of brands (99%) use a cost-per-action (CPA) model, like paying a commission per sale. A coupon code with a discount is a great way to motivate followers to check you out while tracking affiliate sales. Payment model , a.ka.a. what you will pay your affiliates for.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Josh S Peters

SEPTEMBER 18, 2009

This can take the form of a discount card, some kind of point system, or keeping a list of your best customers and having an event in their honor. The only place I discovered where they were trying to sell anything is on the GAP Twitter stream where they give a couple links to pages where you can buy stuff at a discount.

ROI 100

ROI CPA Campaign Buy 100