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7 Content Marketing Poop Scoops

Convince & Convert

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question too. Because it’s the wrong question. I want to show you.

Content 144
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Enterprise 2.0 Reflects the Culture | Social Media Strategery

Social Media Strategery

If you think that the enterprise-wide wiki you’ve been pushing to install is going to change the culture of your organization, think again. That wiki is going to reflect the culture of your organization, not change it. Use wikis to eliminate email! It will continue on the wiki. Enterprise 2.0 Enterprise 2.0

Gov 2.0 117
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Grading Social Media

Social Media Strategery

The question then becomes – how do we teach our students to use social media? I don’t see a need for a “Social Media 101″ course, primarily because everyone will use it differently, especially across disciplines. Would you have a Social Media and Communications 101, a Biology and Social Media 101 course, etc.?

Gov 2.0 91
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Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

We kept in contact through traditional media like phone calls, e-mails, and sometimes even the good old-fashioned hand-written letter. It’s an interesting question – why are today’s students held accountable for not knowing how to use social media professionally, yet they haven’t ever been taught formally?

Education 135
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Reverse Mentoring is All About Screwing in the Lightbulb before.

Social Media Strategery

My trouble came from the “why” and the “how” questions. Over the course of the past year, this Reverse Mentoring team has worked tirelessly to create a program that would better equip our senior leadership to handle the ever-changing world of social media. web20 wiki Have This Blog Sent to Your Email! WHY am I doing this?

Gov 2.0 101
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Web Worker Daily " Archive Busyness vs. Burst: Why Corporate Web Workers Look Unproductive "

Buzz Marketing for Technology

technologies (including blogs, wikis, and prediction markets), approaches, and initiatives. We can see what people are doing, through their blogs, the knowledge they put onto wikis, via source code check-ins or online to do lists showing marching progress towards a goal. Busy : Immediate response to email required.

Wiki 247
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Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

We have serious questions about the time it takes to really make the networks work, especially Facebook. My real question is, what are your problems with the Kindle? Its the heavyweights that are slow and cumbersome, of course, if ever hit by one you could be out for days. Video: Wikis in Plain English 143. Social Design.

Apparel 122