Course CPM Groups Mobile 
Hootsuite
OCTOBER 27, 2020
Number of people using mobile phones around the world: 5.20 To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet. However, when it comes to social media, users clearly prefer mobile devices.
Ignite Social Media
JANUARY 25, 2017
Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). Of course, we also strongly encourage testing copy and imagery. For instance, if you separate by age group, you can see which one has a larger cart size and change your approach to maximize sales. Gen X at about $1K. Track conversions.
Hootsuite
MAY 17, 2023
Of course, don’t brag too much and risk turning people away. Source: Tasha Carnes-Perez on Facebook Why it works: Can be targeted to specific groups of people based on demographics, location, or interests. Then, consider mobile behavior. For example, 85% of mobile users watch videos with the sound off.
Ignite Social Media
SEPTEMBER 14, 2020
What was intended to be a short lockdown has now spanned over the course of 6+ months. Mobile shopping also increased, especially with some of these new-to-online shoppers. Pro Tip : Make sure your ads are optimized for mobile. In large due to the coronavirus pandemic, consumer behaviors have shifted across the board.
Jon Loomer
MAY 20, 2015
Facebook ads, of course, aren’t magical. There is an important group of people who have visited your website, like your Facebook page or are on your email list. As a result, a larger percentage of this group will have interest. The smallest, though most valuable, group of people. They assume it’s easy.
Jon Loomer
FEBRUARY 17, 2017
“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. But you may be reaching that group of people at the wrong time. You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action.
ProBlogger
AUGUST 7, 2014
When we starting looking ad advertising options, we broke down our own preparation into three groups: learn, plan, and get your house in order. They are: Custom Audiences: These are collections / groups of people that you define inside the power editor. The less accruate the bigger the target group will be. We can move on now.
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