Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Social Media 101. Measuring Social Media Influence. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Waxing UnLyrical

FEBRUARY 1, 2011

What are some cost-effective ways of correlating outputs to outcomes? “Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# » pr-media-blog.co.uk

Postrank 193

Postrank Metrics Tourism WordPress 193

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Pay-per-click (PPC) advertising costs might increase. Of course, I am making some assumptions here. Read All About It! Read Me On BNET Watch Me In Action Book Me!

Google 254

Google Class Creative Commons Yahoo 254

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. Social Media Examiner’s Live Blogging Q&A. Also, it’s not all about what you do on your site or your social media. Share it here!&# and link to your post.

Questions 167

Questions WordPress Postrank Blogger 167

ProBlogger

APRIL 6, 2011

These are softer metrics—they will harden over time. how to talk, write and deal with your social media world. Your costs? Bring bloggers together for a research group (incentives will cost more). Your costs? Your costs? high-quality website visitors (defined by a conversion or engagement).

Blogger 42

Blogger Brands Survey Cost 42

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200