Mindjumpers

MAY 6, 2011

As mentioned in Part I , Dennis Yu’s (very good, must read) article on How to Run an Effective Facebook Campaign for $5 discusses the costs of specific activities (ads) in social, but annoyingly like many other articles, fails to address that social media, when done right, actually costs. a key metric should be brand loyalty.

Social Media 180

Social Media Loyalty Cost Reputation 180

Mindjumpers

JANUARY 25, 2013

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. An important metric to measure is the levels of reach and engagement. Crowdsourcing.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

NOVEMBER 10, 2011

About 10% of the focus is on creative and offer development, 20% on tracking quantitative metrics such as traffic, inbound links, Facebook “Likes,” etc., and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls.

ROI 244

ROI Social Media Metrics Survey 244

Mindjumpers

MAY 24, 2011

In the following, I will go through some different approaches when speaking of ROI: Methods: In a traditional way, the key metrics to measure the effectiveness of social media are to look at Page views, Unique page views, followers, demographics, frequency of views, bounce rates and length of visits.

Campaign 203

Campaign Social Media ROI How To 203

Mindjumpers

AUGUST 28, 2012

Marketers gauge the success of social media campaigns using a handful of metrics, including site traffic, conversion rate, new fans/subscribers, re-posts/re-tweets, page views and increased revenue. In addition to these metrics, roughly 72% of marketers said social media helped them close deals. of companies that use Facebook, 11.4%

Strategy 228

Strategy Facebook Metrics Advertising 228