Remove Cost Remove Metadata Remove Mobile Remove Research
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Sometimes, this makes it very difficult for small businesses and start-ups to develop persistent marketing strategies that meet customer expectations, while maintaining a sensible, cost-effective budget over a long period. The key thing to remember regarding PPC is it costs money.

SEO 239
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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others.

Mobile 100
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This Week in Social Media – 6/12/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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How to conduct a YouTube audit in 5 steps

Sprout Social

Conduct competitive research. Pro tip: With around 70% of YouTube traffic coming from mobile , make sure your banner is mobile-friendly. Conduct competitive research. A keyword tool is especially useful while auditing SEO in your YouTube metadata. Get to know your YouTube audience. Evaluate your content.

YouTube 91
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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Mobile users in the Asia-Pacific region are driving much of this growth. The company replaced this English-language Open Graph metadata with Arabic content. Just as with your primary-market English site, conducting market research—and understanding your users—is key to a winning global CRO strategy. Conversions grew 65%.

Marketing 100
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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

• 96% of users use the tool to research something they’re about to purchase. You’re charged just like a regular cost-per-click (CPC) ad. Plus, the extra views your post receives from being posted on the sharer’s board won’t cost you anything. • Women pin 92% of Pinterest Pins.

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7 Top Tips To Create A Killer Video Content Strategy

Keyhole.co

Analytical tools such as Keyhole can help you with market research and customer research. Again, competitor and customer research play a huge role in this phase. Here are a few of them: Make the video easy to consume on desktop (and laptop), tablet, and mobile. That said, you’re not without help.

Video 64