Social Media Strategery
APRIL 3, 2014
For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.
Social Media Strategery
JANUARY 20, 2014
For a long time, there was a perception that social media marketing was free, or at least very inexpensive. Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. In reality, social media marketing has never been free. billion industry. It’s a vicious cycle.
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Social Media Strategery
JANUARY 14, 2017
Unfortunately, because much of what agencies produce has been commoditized, clients have squeezed agencies on costs. They’re buying up agencies and integrating them into their management consulting practices, giving clients true business partners who also now offer cutting-edge creative marketing services, too. Here’s how.
Social Media Strategery
JULY 9, 2016
Using Google Images can cost you thousands of dollars. I wanted to find out how content creators, PR people, and marketers can improve their relationships with their legal counsel. Legal would not approve using this screengrab of Tom Cruise from “The Firm.”. A Tweet triggers a $6M lawsuit.
Social Media Strategery
SEPTEMBER 3, 2015
When you consider the cost, maintenance and storage requirements, buying things is kind of a pain. In a world where people don’t aspire to own their own homes or even openly despise the idea of owning a car, where does that leave the tool, yard care and appliance markets?
Social Media Strategery
AUGUST 21, 2015
Despite their love for the ‘Burgh, many young PR and marketing pros unfortunately still look at the city as a second-tier stepping stone. Steve: Beyond the lower cost of living, how has your firm and other KC firms made that mid-size city attractive to talent who may have their sights set on one of those big cities? And we love it.
Social Media Strategery
OCTOBER 12, 2008
In private sector markets commerce, entertainment and advertising, the “social web&# serves the purpose of generating transactions. Second, simply, social media systems, and better said, systems that support network behaviors, provide dramatic efficiencies and cost savings properly used. Public networks are both open and closed.
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