How to Know You’re Getting the Best CPC for Your Facebook Campaign
AUGUST 19, 2016
One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. While we have yet to solve all the challenges of being a content marketer, we have arrived at a place where we can tell content marketers which CPC they should be using. CPC image courtesy of Shutterstock.
Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
MAY 5, 2015
Optimized for Clicks (CPC). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Clicks (CPC). Clicks (CPC). Clicks (CPC). Clicks (CPC). Mobile App Installs: Clicks (CPC) *. Mobile App Engagement: Clicks (CPC) *. Clicks (CPC). Clicks (CPC). Clicks (CPC). Clicks (CPC). How high should the budget be?
The Cost of Marketing on Facebook [Infographic]
DECEMBER 3, 2011
With close to one billion members, Facebook is a very attractive marketing platform. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts. Flowtown created this infographic to show data the company collected about who is marketing on Facebook. It costs more than $320,000 to get 300,000 likes on your Facebook page.
There Is No Salvation for the ‘Facebook Expert’
JANUARY 26, 2017
In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. This kills the single-channel marketer and a raft of Facebook-only companies at the same time. They’re dropping SEO out of their name, rebranding as content marketers and jumping ship. Sounds like a bunch of mumbo jumbo?
Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)
The Realtime Report
AUGUST 15, 2012
According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK. Average cost per click (CPC). Average click-through rate (CTR).
Online Ad Metrics & the Google Activate Initiative
APRIL 19, 2012
The advertiser that only pays if they get a customer uses the CPA (cost per action / acquisition) model and is popular for affiliate marketing where publishers are willing to drive traffic to high quality brands and only expect payment when an action is completed. On the opposite side of the spectrum is the CPM (cost per impression / view) model.
Useful B2B Digital Marketing Benchmarks [Infographic]
AUGUST 8, 2016
When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). The post Useful B2B Digital Marketing Benchmarks [Infographic] appeared first on Puzzle Marketer.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. In just two years, marketing automation has grown from being a $500 million industry to a $1.2 billion one.
The Technology Part to Your Content Marketing Plan
FEBRUARY 8, 2017
Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers. However, you won’t get far without having a content marketing plan in place. Content Marketing
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy!
A Marketer’s Guide to Making the Most of AdWords
Convince & Convert
APRIL 8, 2016
Average Cost Per Click (CPC). Cost per Conversion/Cost Per Converted Click. Here are some example of common client goals: Target Cost-Per-Acquisition (CPA): This is a budgeted amount per lead or sale. Target Ad Rank: Your client may want to stay in the top two or three positions no matter how much it costs them. Identify Metrics and Goals. Impressions.
10 PPC Blogs Every Marketer Should Read
Convince & Convert
AUGUST 3, 2015
When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy. This blog is one of the best places to read thought leadership around search marketing.
Blogging And Podcasting As A Business Model
JANUARY 10, 2011
The content producer is typically paid on an impression basis (usually a flat fee for every one thousand impressions delivered), cost per click (if someone clicks on the ad) or cost per acquisition (when someone not only clicks on the ad, but takes a desired action - like buying something). On top of that, many Bloggers and Podcasters use affiliate marketing as well (they are paid a percentage of the total sales that are generated through the advertising that appears within their content). affiliate marketing. online marketing. Paid content (direct). blogging.
We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today
JUNE 16, 2016
But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! It was inspiring and motivating to see all the answers, from 150 marketers! Paul Lindemann , Montage Marketing – Promoting client’s news and activities at a big industry trade show. Social Media Marketingbusiness.
10 Tips For Optimal AdWords Campaign Settings
Small Business Mavericks
AUGUST 27, 2014
Stick to manual CPC bidding and potentially enhanced bidding. Rotate your ads so you can make a cost-benefit analysis including ALL important metrics — not just one. Your online marketing strategy in all its forms is optimal when it is specific to your goals and circumstances, because then you are speaking to the people most apt to respond at the times they are most apt to listen. PPC for Small Business adwords adwords optimization online marketing strategy PPC Do you have the right campaign settings? Use specific areas within the area you want to target.
Facebook Automated Rules: Automate Ad Maintenance
JANUARY 19, 2017
Current conditions available: Cost per Result. Cost per Add Payment Info (Facebook Pixel). Cost per Click (Link). Cost per App Install. Cost per Add to Cart (Facebook Pixel). Cost per Initiate Checkout (Facebook Pixel). Cost per Purchase (Facebook Pixel). Cost per Lead (Facebook Pixel). Cost per Complete Registration (Facebook Pixel).
Facebook Ads Bidding Changes: Optimization, Charging and oCPM
NOVEMBER 23, 2015
Optimized cost per-impression (oCPM) has changed. Under the old definition of a “click,” many advertisers unknowingly paid for clicks other than website clicks when choosing CPC bidding, for example. Previously the default option, paying for optimized Cost Per 1,000 Impressions is now secondary in some cases. Typically, this produced a lower cost per desired action.
5 Reasons Your Facebook Ads Aren’t Performing
JUNE 14, 2016
If you’re a social media marketer, you know you have to run Facebook ads. When It’s interesting to think that Facebook has removed the 25 character limit for its headings and yet so many marketers still get it wrong. This ad from Jasper’s Market hits the spot. In my experience, CPC is the most tangible option because you are only charged when someone clicks on your ad.
The 3 Types of Social Media Metrics That Matter to You
DECEMBER 1, 2016
Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize for continued success.
3 Paid Social Changes That Yielded Major Results
AUGUST 26, 2016
After some experimentation, we’ve made three major changes on how we support paid social marketing campaigns depending on the desired outcome. Generating qualified leads to pass over to the sales team is an important function of any marketing team. My team takes a direct role in generating website traffic to our marketing team’s gated content. Event Marketing: Twitter.
Free Social Media Tools We Love: Facebook Ads Compass
JULY 6, 2016
The last section gives me data per country, specifically: reach, clicks, CPC (cost per click), and CTR (clickthrough rate). (As if I need another reason to love Canada…). Facebook Advertising Social Media MarketingAre your Facebook ad reports ho hum? The Facebook Ad Compass by AdEspresso is here to change all that. Here’s a sample of the results I received.
1:1 Social Advertising in B2B Marketing
Buzz Marketing for Technology
MAY 6, 2010
Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 wanted to get in front of me to tell me about his interactive firm. So how much did this targeted advertising cost you say $100, $200, $1000?? Think that sounds like the future years from now? Read on ….
Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration
OCTOBER 7, 2015
Facebook also announced several enhancements that are coming that could be huge for marketers. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. The process is streamlined to be much more efficient, and you can expect that advertisers will be seeing more leads (and lower cost per lead) as a result.
4 Ways to Drive Your Digital Strategy with Facebook Video Ads
Convince & Convert
FEBRUARY 17, 2017
You know social media provides essential channels for maximizing digital marketing efforts. Inexperienced marketers may make the mistake of only running a small handful of ads to the same target market. Seasoned marketers know they should be testing all parts of the ad campaign, including the messaging, visuals, audience, and placements. Click To Tweet.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. As part of our State of Social Media 2016 campaign , we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017. Fresh marketing inspiration with every new tab. Panda 5. Yotpo. Refind.
Facebook Marketing: Now Available! | Justin Levy
JUNE 23, 2010
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. This includes anyone from the CEO to the CMO to PR, communications, and marketing. Everyone!
How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)
JUNE 7, 2016
For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. In a nutshell, the ad was giving me good “marketing results” (CTR, CPC, conversions were all in the green), but the comments on them were HORRIBLE. Like ads on Facebook, your Instagram Ads receive comments. Believe it or not, that can be a problem.
You’re looking for Reach, Engagement and Sales in all the Wrong Places
JUNE 4, 2015
The reason I like it is because it covers all the stages from reaching your target market to engagement to conversion. Average CPC (Cost per Click) on Facebook is $0.20 – $0.30, Google ranges from $0.90 – $5.8, while Email has a CPC of $0.02 Email MarketingBut, are you sure that’s the most effective way to grow your business? From: Devesh Design.
“I’m Focused on Brand Awareness: Why Should I Care About Social Attribution?”
OCTOBER 13, 2016
Each of them were senior leaders at their organization in marketing, sales, and IT. You can only go so long doing “ awareness’” campaigns before you have to actually start showing your impact on the business, said one of the marketing VPs on the stage. have asked more social marketers than I can recall: What are you focused on with your social campaigns? point #1).
How to Use KWFinder for Long Tail Keyword Research
DECEMBER 14, 2016
This makes KWFinder a tool of choice for marketers, bloggers and SEO experts alike. The tool will return tons of related keywords with search volume, CPC and difficulty displayed on the left-hand side of the dashboard. Average cost per click of the listed keyword based on AdWords data. Are you looking for a way to quickly find the best keywords for your website? Trends. Price.
Tablets and Smartphones Account for One-Fourth of All Paid Clicks
JANUARY 22, 2013
The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55 to $0.59. Mobile Marketing
Show Me The Money – Top 5 Google AdSense Alternatives
OCTOBER 22, 2012
As a blogger in a competitive and increasingly saturated market, it can be hard to continually create magnetic content, build a community and increase your skill level. ClickBooth (also known as CB), is one of the few ad networks that can genuinely claim to offer industry-high payouts, due to their focus on affiliate marketing. This is a guest post by Jacob E. Dawson. Adbrite.
SEMRush Review: How to Beat Competitors in Search
MAY 11, 2016
CPC: The average price of a click if someone advertised based on this keyword (in US Dollars). Costs: Estimate cost to advertise on Google adwords for these keywords (Hint: High cost with low keyword difficulty are good ones to focus on). Ads traffic price: The cost of driving this traffic. Would you like to know what keywords your competitors are ranking for?
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Here are just a few reasons why Facebook Advertising is hugely exciting for marketers: Audience size: Facebook now boasts over 1.13 Complete control over your daily budget and maximum Cost-per-click. Instant return on investment (You can easily define a cost per conversion and understand what your profit is). Most suitable for those operating in B2C markets. Headline.
7 Keys to Facebook Advertising Success
FEBRUARY 17, 2017
You’re focused on the wrong metrics: People often ask me questions like, “What is a good CPC? If your objective is website conversions, your primary concern should be your Cost Per Conversion, not CPC or CTR. Worry most about your Cost Per Desired Action. You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action.
5 Deadly Ad Buying Mistakes
Convince & Convert
JULY 23, 2013
At the heart of those capabilities are programmatic marketing and real-time bidding, which allow you to reach the users on the Internet that are valuable to you : people who previously visited your site without converting; people who have searched for a relevant term on Google; or people who have visited many different sites that align perfectly with your brand. Image via BigStockPhoto.com.
10 Premium SEO Tools That You Can Try for Free (or Cheap)
MARCH 11, 2013
If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Raven Tools offers a 30 day free trial for their online marketing toolset. Premium SEO Tools with Free Account Options. SEOmoz.
SEO Tool Review: LXR Marketplace
SEPTEMBER 6, 2013
Along with the match types you can also check for maximum cost per click (CPC) bid, and the landing page web address while remaining on the same webpage. With the ROI Calculator you can determine the profitability of a marketing campaign. With the basic version of the ROI Calculator you can calculate return on investment (ROI) based on cost, and revenue.
44 Questions to Ask Your Search Engine Optimization Company
AUGUST 31, 2010
Apparently being “penalized in Google cost Ryan Abood’s company $4 million. What types of internet marketing services do you offer to supplement your SEO (search engine optimization) offerings? Do you participate and/or, are you a moderator for any of the SEO – Search Engine Optimization / SEM – Search Engine Marketing Forums? Can you give me references?
Strategies for a Successful Paid Search Campaign
FEBRUARY 6, 2013
Paid Search is a marketing tactic that involves placing an advertisement for when, and only when, a user searches a specific keyword and clicks on the advertisement. Most other advertising, up until Paid Search, was cost by impression or CPM for short. This is known as a cost per click, CPC for short. This advertising is known as Paid Search.