As Alan Gellman, SVP of Digital Marketing, put it: Stores are a critical part of building the relationships that Wells Fargo nurtures — and “mobile won’t replace them.” ” Beyond customer relationship marketing (CRM), Gellman sees acquisition and cross-selling as critical in mobile initiatives. ” On chasing the newest technologies that some call ‘shiny objects’: Gellman challenges his marketers to reveal “what’s the value-add.” As I wrote in my Mobilized Marketing book , it’s really “sell more stuff first.” MORE >>

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! I’m proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. This includes anyone from the CEO to the CMO to PR, communications, and marketing. Buy Facebook Marketing! Everyone! MORE >>

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 wanted to get in front of me to tell me about his interactive firm. So how much did this targeted advertising cost you say $100, $200, $1000?? Try $1.94 – he set up the ad to be CPC with a $10 cost per click and within a few days I was dialoging with him and setting up a time to talk. This is the kind of innovative techniques marketers and agencies will need to be honing over the next few years. MORE >>

Johnson Facebook Marketing Resource Roundup July 19, 2010 Part of any public relations planning exercise, if the research calls for Facebook as a tactical communications tool, then Facebook it is. Facebook Advertising Should I Use CPM or CPC This is a great resource that helps us understand the difference between using CPM (cost per million) or CPC (cost per click) when we decide Facebook Advertising is advantageous to our overall communication outcomes. Facebook Marketing Best Practices – Web 2.0 Anthony Piwarun makes no bones about it. MORE >>

This trend is reinforced by data outlined in detail in the new book Grouped , by Paul Adams, the Global Brand Experience Manager for Facebook, in which he outlines the rising importance of peers in decision making as a response to the marketing noise. It’s no surprise, then, that the report finds that on the advertiser’s side, the cost-per-click (CPC) rates of social ads are rising (over the previous 12 months, the CPC of social ads increased 86%, whereas CPC for Marketplace ads fell 15% over the same period). Image: Marin Software. MORE >>