Trending Sources

How to Know You’re Getting the Best CPC for Your Facebook Campaign

SocialTimes Facebook

One of the primary challenges content marketers face is making sure that they’re getting the best cost per click that they can for their Facebook campaigns. While we have yet to solve all the challenges of being a content marketer, we have arrived at a place where we can tell content marketers which CPC they should be using. CPC image courtesy of Shutterstock.

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Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Optimized for Clicks (CPC). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Clicks (CPC). Clicks (CPC). Clicks (CPC). Clicks (CPC). Mobile App Installs: Clicks (CPC) *. Mobile App Engagement: Clicks (CPC) *. Clicks (CPC). Clicks (CPC). Clicks (CPC). Clicks (CPC). How high should the budget be?

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The Cost of Marketing on Facebook [Infographic]

Pamorama

With close to one billion members, Facebook is a very attractive marketing platform. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts. Flowtown created this infographic to show data the company collected about who is marketing on Facebook. It costs more than $320,000 to get 300,000 likes on your Facebook page.

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Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK. Average cost per click (CPC). Average click-through rate (CTR).

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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. And by “results,” note that I’m focusing on Cost Per Conversion. That is the one KPI that matters in this case — not CPC or CTR, for example. Your focus is on the cost per desired action. As competition goes up, the cost to reach people in that placement increases.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Enjoy!

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A Marketer’s Guide to Making the Most of AdWords

Convince & Convert

Average Cost Per Click (CPC). Cost per Conversion/Cost Per Converted Click. Here are some example of common client goals: Target Cost-Per-Acquisition (CPA):  This is a budgeted amount per lead or sale. Target Ad Rank:  Your client may want to stay in the top two or three positions no matter how much it costs them. Identify Metrics and Goals. Impressions.

10 PPC Blogs Every Marketer Should Read

Convince & Convert

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy. This blog is one of the best places to read thought leadership around search marketing.

Blogging And Podcasting As A Business Model

Twist Image

The content producer is typically paid on an impression basis (usually a flat fee for every one thousand impressions delivered), cost per click (if someone clicks on the ad) or cost per acquisition (when someone not only clicks on the ad, but takes a desired action - like buying something). On top of that, many Bloggers and Podcasters use affiliate marketing as well (they are paid a percentage of the total sales that are generated through the advertising that appears within their content). affiliate marketing. online marketing. Paid content (direct). blogging.

We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! It was inspiring and motivating to see all the answers, from 150 marketers! Paul Lindemann , Montage Marketing –  Promoting client’s news and activities at a big industry trade show. Social Media Marketingbusiness.

10 Tips For Optimal AdWords Campaign Settings

Small Business Mavericks

Stick to manual CPC bidding and potentially enhanced bidding. Rotate your ads so you can make a cost-benefit analysis including ALL important metrics — not just one. Your online marketing strategy in all its forms is optimal when it is specific to your goals and circumstances, because then you are speaking to the people most apt to respond at the times they are most apt to listen. PPC for Small Business adwords adwords optimization online marketing strategy PPC Do you have the right campaign settings? Use specific areas within the area you want to target.

Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

Optimized cost per-impression (oCPM) has changed. Under the old definition of a “click,” many advertisers unknowingly paid for clicks other than website clicks when choosing CPC bidding, for example. Previously the default option, paying for optimized Cost Per 1,000 Impressions is now secondary in some cases. Typically, this produced a lower cost per desired action.

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5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

If you’re a social media marketer, you know you have to run Facebook ads. When It’s interesting to think that Facebook has removed the 25 character limit for its headings and yet so many marketers still get it wrong. This ad from Jasper’s Market hits the spot. In my experience, CPC is the most tangible option because you are only charged when someone clicks on your ad.

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3 Paid Social Changes That Yielded Major Results

Simply Measured

After some experimentation, we’ve made three major changes on how we support paid social marketing campaigns depending on the desired outcome. Generating qualified leads to pass over to the sales team is an important function of any marketing team. My team takes a direct role in generating website traffic to our marketing team’s gated content. Event Marketing: Twitter.

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Free Social Media Tools We Love: Facebook Ads Compass

agora pulse

The last section gives me data per country, specifically: reach, clicks, CPC (cost per click), and CTR (clickthrough rate). (As if I need another reason to love Canada…). Facebook Advertising Social Media MarketingAre your Facebook ad reports ho hum? The Facebook Ad Compass by AdEspresso is here to change all that. Here’s a sample of the results I received.

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The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. As part of our State of Social Media 2016 campaign , we’ve scoured Product Hunt for the latest trending social media tools and created a list of 21 products for marketers and teams to try in 2017. Fresh marketing inspiration with every new tab. Panda 5. Yotpo. Refind.

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Tim Kassouf the Director of Marketing at G.1440 wanted to get in front of me to tell me about his interactive firm. So how much did this targeted advertising cost you say $100, $200, $1000?? Think that sounds like the future years from now? Read on ….

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How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

For some industries or products, like mobile apps, Instagram ads perform better by giving a cheaper cost per download. In a nutshell, the ad was giving me good “marketing results” (CTR, CPC, conversions were all in the green), but the comments on them were HORRIBLE. Like ads on Facebook, your Instagram Ads receive comments. Believe it or not, that can be a problem.

You’re looking for Reach, Engagement and Sales in all the Wrong Places

Socialmouths

The reason I like it is because it covers all the stages from reaching your target market to engagement to conversion. Average CPC (Cost per Click) on Facebook is $0.20 – $0.30, Google ranges from $0.90 – $5.8, while Email has a CPC of $0.02 Email MarketingBut, are you sure that’s the most effective way to grow your business? From: Devesh Design.

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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

Facebook also announced several enhancements that are coming that could be huge for marketers. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. The process is streamlined to be much more efficient, and you can expect that advertisers will be seeing more leads (and lower cost per lead) as a result.

“I’m Focused on Brand Awareness: Why Should I Care About Social Attribution?”

Simply Measured

Each of them were senior leaders at their organization in marketing, sales, and IT. You can only go so long doing “ awareness’”  campaigns before you have to actually start showing your impact on the business, said one of the marketing VPs on the stage. have asked more social marketers than I can recall: What are you focused on with your social campaigns? point #1).

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. This includes anyone from the CEO to the CMO to PR, communications, and marketing. Everyone!

Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55 to $0.59. Mobile Marketing

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Show Me The Money – Top 5 Google AdSense Alternatives

Kikolani

As a blogger in a competitive and increasingly saturated market, it can be hard to continually create magnetic content, build a community and increase your skill level. ClickBooth (also known as CB), is one of the few ad networks that can genuinely claim to offer industry-high payouts, due to their focus on affiliate marketing. This is a guest post by Jacob E. Dawson. Adbrite.

SEMRush Review: How to Beat Competitors in Search

Razor Social

CPC:  The average price of a click if someone advertised based on this keyword (in US Dollars). Costs: Estimate cost to advertise on Google adwords for these keywords (Hint:  High cost with low keyword difficulty are good ones to focus on). Ads traffic price:  The cost of driving this traffic. Would you like to know what keywords your competitors are ranking for?

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Here are just a few reasons why Facebook Advertising is hugely exciting for marketers: Audience size: Facebook now boasts over 1.13 Complete control over your daily budget and maximum Cost-per-click. Instant return on investment (You can easily define a cost per conversion and understand what your profit is). Most suitable for those operating in B2C markets. Headline.

5 Deadly Ad Buying Mistakes

Convince & Convert

At the heart of those capabilities are programmatic marketing and real-time bidding, which allow you to reach the users on the Internet that are valuable to  you : people who previously visited your site without converting; people who have searched for a relevant term on Google; or people who have visited many different sites that align perfectly with your brand. Image via BigStockPhoto.com.

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Buy CPA CPC CPM 16

10 Premium SEO Tools That You Can Try for Free (or Cheap)

Kikolani

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Raven Tools offers a 30 day free trial for their online marketing toolset. Premium SEO Tools with Free Account Options. SEOmoz.

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SEO Tool Review: LXR Marketplace

Bill Hartzer

Along with the match types you can also check for maximum cost per click (CPC) bid, and the landing page web address while remaining on the same webpage. With the ROI Calculator you can determine the profitability of a marketing campaign. With the basic version of the ROI Calculator you can calculate return on investment (ROI) based on cost, and revenue.

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The 3 Types of Social Media Metrics That Matter to You

Simply Measured

Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize for continued success.

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44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million. What types of internet marketing services do you offer to supplement your SEO (search engine optimization) offerings? Do you participate and/or, are you a moderator for any of the SEO – Search Engine Optimization / SEM – Search Engine Marketing Forums? Can you give me references?

Strategies for a Successful Paid Search Campaign

Puzzle Marketer

Paid Search is a marketing tactic that involves placing an advertisement for when, and only when, a user searches a specific keyword and clicks on the advertisement. Most other advertising, up until Paid Search, was cost by impression or CPM for short. This is known as a cost per click, CPC for short. This advertising is known as Paid Search.

Server Melting Traffic Generation Methods

Kikolani

As I am a religous SEO and Search Marketing freak, I’m also extremely passionate about creating, new traffic development strategies. First off, to make the most out of your FB PPC campaign, you don’t want to use the “CPC” method, you’ll want to use the “CPM” method. CPC stands for cost per click, and CPM stands for cost per million.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. It’s all anonymous of course, and reported some cost and performance information. Listen Now.

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. So let’s go through some of your options when it comes to the tactics of social networking marketing. And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM).

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70+ Resources on How to Start a WordPress Blog

Kikolani

If you use the option to sign in with your AdWords account, you can increase the number of results plus see CPC cost data for each keyword. There’s an additional cost of $40 per client site usage. One question I get asked often is how to start a blog. The traffic trends for each platform’s site speak for themselves. Choosing a Domain Name. DomainsBot. KnowEm.

PPC: A Viable Alternative to Organic Traffic for Bloggers?

ProBlogger

The main different between PPC and SEO is that you pay on a cost per click (CPC) or cost per mile (CPM) basis. Whereas organic traffic is served on a golden platter to your website completely free of charge, PPC traffic costs you real money. . The fact it costs money isn’t a problem in itself. It’s not free. Turn it on & off like a tap: Going on holiday?

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Facebook Ads or Google AdWords: Which One’s for You?

ProBlogger

Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). For Google ads, let’s assume that there are 150 clicks over a given period, $2.00 is the cost-per-click (CPC), a conversion is worth $50.00, and conversion rate is 10%. This guest post is by Alexis Thompson. Looking at ROI.

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. To find new readers in different markets and to sell more of your stuff. Now I don’t consider myself a Facebook marketing expert, and I know I have a lot to learn. Cost per click, cost per 1,000 impressions. Right? Learn. Actions (what).

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Thinks like crafting better content, creating a product, talking with an advertiser, etc, so it does come at some cost. To find new readers in different markets and to sell more of your stuff. Now I don’t consider myself a Facebook marketing expert, and I know I have a lot to learn. Cost per click, cost per 1,000 impressions. Right? Learn. Actions (what).

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