Cost Klout ROI Social Media 
Webbiquity SMM
DECEMBER 20, 2011
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Klout and Kred scores).
Webbiquity SMM
MAY 10, 2011
The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.
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Dave Fleet
OCTOBER 5, 2011
The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. ROI is ROI, not Return on Imaginary Numbers.
Waxing UnLyrical
JULY 12, 2011
Mike Donatello asks if it is cost, time, or possibly ignorance. John Trader says that Measure What Matters by Katie Paine, is on his list, as is Social Media ROI by Olivier Blanchard. That led to a discussion about what the obstacles are for putting outcomes-based measurement in place. Should be fun.
Convince & Convert
MAY 20, 2014
Make sure you not only think in terms of problems but what the problems cost. When speaking with C-level folks, they need to associate pain with cost. This group is extremely focused on ROI and the overall bottom line. Social media posts should highlight an outcome so they have a particular takeaway to immediately hone in on.
Convince & Convert
AUGUST 24, 2012
This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].
Webbiquity SMM
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?
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