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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. And as a side benefit, this is helpful for SEO.

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Return On Influence Can Return From Whence It Came

Dave Fleet

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. ROI is ROI, not Return on Imaginary Numbers. ROI has a formula.

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48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Klout and Kred scores). Influence (e.g.,

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MeasurePR: Why Are AVEs Still Around?

Waxing UnLyrical

Mike Donatello asks if it is cost, time, or possibly ignorance. John Trader says that Measure What Matters by Katie Paine, is on his list, as is Social Media ROI by Olivier Blanchard. Oh, and Megan Berry of Klout will be back as the guest for the Twitterchat, so if you have more questions for her, do leave them via a comment below.].

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Executive Engagement: Building Top-Floor Content for C-Suites

Convince & Convert

Make sure you not only think in terms of problems but what the problems cost. When speaking with C-level folks, they need to associate pain with cost. This group is extremely focused on ROI and the overall bottom line. Make sure your sources are industry-leading and recognizable to increase the credibility quotient.

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Is Your Twitter Addiction Paying Off

Convince & Convert

But at what cost? Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. I look at it a little differently.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Adam Boyden details key features and capabilities of several fee-based and free (or low cost) social media monitoring tools including Sysomos , Beevolve and ReSearch.ly. What to do?