Cost Klout Marketing ROI 
Webbiquity SMM
MAY 10, 2011
The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog.
Dave Fleet
OCTOBER 5, 2011
The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. ROI is ROI, not Return on Imaginary Numbers. ROI has a formula.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity SMM
DECEMBER 20, 2011
Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Klout and Kred scores).
Waxing UnLyrical
JULY 12, 2011
Mike Donatello asks if it is cost, time, or possibly ignorance. John Trader says that Measure What Matters by Katie Paine, is on his list, as is Social Media ROI by Olivier Blanchard. Oh, and Megan Berry of Klout will be back as the guest for the Twitterchat, so if you have more questions for her, do leave them via a comment below.].
Convince & Convert
MAY 20, 2014
Image via BigStockPhoto.com C-suite executives are a coveted audience for any content marketer. This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Want to know a secret?
Convince & Convert
JUNE 17, 2010
But at what cost? Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Convince & Convert [link] #marketing #b2b [link] Evan E. Roberts @njmirolo Always fun!
Webbiquity SMM
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS. What to do?
Expert insights. Personalized for you.
191 
Let's personalize your content