Remove Cost Remove Focus Group Remove Reputation Remove Statistics
article thumbnail

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. MutualMind does a great job of gathering statistics from several social media sources. How Much Does Online Reputation Management Cost?

Brands 114
article thumbnail

How Size Matters in the Social Media ROI Debate

Convince & Convert

For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics. It simply won’t happen, especially in a tight economic landscape where backs are to the wall, reputations hang by a thread, and experimentation is regarded with the same relish we’d have for a root canal.

ROI 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Webbiquity SMM

This is much more effective than trying to guess what people want, and far less expensive than running focus groups. Add relevant links and statistics to enhance your answers. To establish a reputable and authoritative brand on Quora, avoid sharing any factually wrong, outdated, or poorly written information with your readers.

Brands 204
article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. reputation. statistics. These are not platforms…these are implementations on top of platforms.

article thumbnail

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads.

article thumbnail

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. And then, when you’re blurry-eyed at 12:30am, you pull out the guide again and PRESTO!