Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Audiense

FEBRUARY 8, 2017

This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. I’ve seen a lot of dystopian films or shows where computers have gained sentience, become evil, and taken over. So I wrote a show where I did just that.

Data 60

Data Focus Group Compete Twitter 60

Writtent Blog

OCTOBER 1, 2013

We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Advertising 96

Advertising Content Marketing Press Release 96

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. And then, when you’re blurry-eyed at 12:30am, you pull out the guide again and PRESTO!

Social Media 150

Social Media Strategy Consultant B2B 150

Viper Chill

DECEMBER 2, 2012

One of our primary measures of success is media cost, and when it started, we paid the equivalent of $250 per order. We’d do a focus group and find out people didn’t understand what equipment they’d need, so we’d add that. We got the cost from $250 to $225. 2005 was our roughest year.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Keyhole.co

MARCH 16, 2023

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Businesses should also consider the cost of social listening tools and personnel and compare them to the benefits generated.

Fashion 98

Fashion Sentiment Collaboration Policies 98