Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. It’s not hard, it’s complicated.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

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JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! Mike you are a helpful marketing genius.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? Maybe you guys have other examples where that is not so. an audience. No selling, just showing.

FAQ 139

FAQ Content Consultant Social Media 139

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AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. Traveling mercies to you and yours. (A

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. But at the end of the day, it’s a time and cost expense that is meant to generate business. What do you think? Sales, clients, eyeballs – whatever you are after.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

AUGUST 31, 2010

But, it also made me think of what I use social media for on most days – and I realize that conversations do happen in social media, but it depends on the context of the interaction and the medium being used. At Holman for example, the majority of our social media conversations are based on helping people who are moving.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Seems like the same arguement being used against social media. It happens with a lot of communications tactics for more reasons than we can count, but aren’t there enough examples of what’s working to help us define a program and it’s goals. Do You Have the Guts to Expect Social Media Failure [.] Thanks Jay.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

JUNE 15, 2010

Total cost? As the social Web becomes every more interconnected, understanding how your customers are connected (or connectable) to your brand in social media is a sizable part of the success equation. This is a social address book, and social CRM application at each extreme. Just an example.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

JULY 8, 2010

Well, it’s certainly weathered the wooden stakes of pundits and the introduction of IM, RSS, Skype, MySpace, Facebook & Twitter quite well. In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. Facebook’s COO said that email was probably going away.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

MARCH 9, 2010

I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). I'm not sure if you were just providing an example Christian, but Twitter works brilliantly for many kinds of businesses (not just designers). But that still costs money.

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

SEPTEMBER 20, 2010

link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example. I see Twitter for branding working in only the rarest of examples. Great example! Great example! For example: You connect with a media professional via Twitter who does a story about your business.

Social CRM 148

Social CRM Twitter B2B CoTweet 148

Convince & Convert

AUGUST 3, 2010

All of these changes so quickly remind me of Myspace a few years back. Do you have an example of an organization that has begun to integrate FB with a site using the points you discuss in this post? For example, if you don’t want friends and co-workers to know your a racist a-hole, don’t make racist comments.

Social Media 167

Social Media Facebook Marketing Consultant 167

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AUGUST 3, 2010

All of these changes so quickly remind me of Myspace a few years back. Do you have an example of an organization that has begun to integrate FB with a site using the points you discuss in this post? For example, if you don’t want friends and co-workers to know your a racist a-hole, don’t make racist comments.

Facebook 167

Facebook Consultant Social Media Sites 167

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AUGUST 25, 2010

And that example is just scratching the surface. I would posit that Facebook has much more competition than the Ad Industry, Social Media Industry, or people scared of Facebook’s growth would have us think. The coupon has a timed code and expires in 3 days, nudging you to act. Including this move by Starbucks.

Facebook 145

Facebook Yahoo Collaboration Social CRM 145

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APRIL 7, 2010

What great examples of businesses doing this well do you have? Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Go for it in the comments.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

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SEPTEMBER 20, 2010

The obvious examples are the good judgment shown by Chesley “Sully&# Sullenberger, the US Airways pilot who safely landed a plane full of passengers on the Hudson River, and the bad judgment shown by Tony Hayward, ex-CEO of BP in taking a defensive stance when addressing an outraged public.

Social Media 116

Social Media Strategy RFP Social CRM 116

Convince & Convert

MARCH 2, 2010

Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. Try to figure out what your Facebook fan page’s impact is on your number of Twitter followers, for example.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Webbiquity SMM

AUGUST 16, 2010

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. What is Social Media Optimization and Why Should I Care?

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 2, 2010

I don’t share the exact same stuff on Twitter that I do on Facebook, for example. Thanks for the great comment. link] jaybaer I think there’s still a bit of a line, even for me. Also, I’ve been criticized for not being “open&# enough about myself on this blog. To me, it just feels a little weird to talk about myself.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. It’s hard. Really hard.

Social Media 149

Social Media Strategy Energy Consultant 149

Convince & Convert

APRIL 27, 2010

What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. What a wonderful example to keep in mind (and which won't leave my mind) as we all journey down this social media path. If only companies everywhere could learn from this example.

Social Media 133

Social Media Strategy Airlines Types 133

Convince & Convert

JUNE 16, 2010

Example: How many customers love iPhone applications? Jay gives outstanding examples of how to discover what’s relevant. As single example: Do you read your own product reviews? Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Result: A new market discovered.

Social Media 120

Social Media Strategy Mobile Consultant 120