A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Canadian Media Consumption Trends.
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