The Social Media Incubator
MAY 3, 2013
When it comes to marketing online, there are plenty of “gurus” and “experts” willing to tell you what metrics to pay attention to. Every business owner should pay close attention to two website metrics and listen to what they are saying: Conversion Rate and Visitor Engagement. Conversion Rate.
The Social Media Incubator
JULY 10, 2013
It’s no surprise to hear us say that it’s important to track and measure anything you do online – it’s a key philosophy behind all effective, integrated online marketing. For one thing, a high click-through rate (CTR) could result in a low conversion rate. Conversions = leads or sales.
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The Social Media Incubator
JUNE 13, 2013
. “Hashtags are just the first step to help people more easily discover what others are saying about a specific topic and participate in public conversations. Facebook Online marketing Social Media News business marketing hashtags marketing Social Media social networking Twitter' What are your thoughts?
The Social Media Incubator
JULY 23, 2013
Thirdly, engage your audience with meaningful conversation. If you combine blogging with the best of social media conversational marketing tactics, then you will be amazed at what you can achieve. This takes the connection to an all new level. Don’t settle for shallow social media relationships. Go in deep.
The Social Media Incubator
OCTOBER 10, 2013
Are personas a good marketing tactic in the era of social media? All of these are marketing “personas” ( as obviously wolves, geckos and ducks can’t speak on their own !). One theory is that you can effectively use a persona in your marketing if your audience knows there is a real person behind it. Or the GEICO Gecko.
The Social Media Incubator
MAY 6, 2011
As more people became aware of the news on Sunday, Twitter was alive with conversation about the event in every part of the world. When major news breaks in your company, your industry or the world, you’ll want to be responding and sharing conversations in real-time. Remember, social media is “Real Time PR.” Copyright © 2009-2011.
The Social Media Incubator
MAY 28, 2014
While the ability to directly reach target markets is clearly beneficial, businesses need to take appropriate measures to protect their brands and to ensure they are not infringing upon the rights of others. With the recent advances in social media, many consumers now demand an interactive experience with their favorite brands and companies.
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