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This Week in Social Media – 6/12/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

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Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

With its gobs of storage, speed and tremendous search/tagging capabilities , you can transform it into a personal nerve center thats available from any computer or mobile device. I scan 275 RSS feeds in Google Reader and I use dozens of bookmarklets and shortcuts to help me manage it all. Enter Gmail and the Google Toolbar.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. Videos that have a completely unplanned “wow&# element to them definitely travel far in social circles. There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? It also depends on goals.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. The time has come for companies to be part of the conversation. All sites will have to display on mobile devices.

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An Interview with Blogger Bob From TSA's Evolution of Security.

Social Media Strategery

I immediately began thinking of ways to bring this open, authentic conversation to my other government clients, knowing that maybe this Government 2.0 She and others wanted a way to interact with passengers and talk about airport security, knowing there’s not really much time for conversation at the checkpoint.

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The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

RTM has gadgets (as seen above), applications for all mobile platforms, an API, and much more. RTM is free, but extra functionality such as mobile access costs $25/year.). Google Reader. I don’t care what people tell you about RSS dying — Google Reader is still pretty darn awesome. Google Docs.

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