What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them
Pam Moore
MAY 9, 2017
Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Overview of paid media, earned media and owned media. 8 Steps to Develop a Social Business Plan (white paper).
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