Akamai Marketing

JUNE 28, 2009

Hawaii is celebrating its 50th year as a state this year, the Weiner mobile started in 1936, making the Weinermobile the older of the two. Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. The Oscar Myer Weinermobile makes an appearance in Hawaii this week.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

JANUARY 1, 2015

At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. 425 Tweets.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

DECEMBER 22, 2011

Content, Content, Video: Creating content will continue to be a considerable aspect of a social media program. We’ll see more and more video as the content type of choice. The challenge for most businesses will be creating video content that creates conversation and isn’t just a commercial.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

FEBRUARY 9, 2011

ComScore suggests that the reason for decline in this area is increased reliance on mobile communication such as texting and if you’ve ever seen a 15 year old send a 30-word text in less than 5 seconds, this won’t be a surprise to you. Mobile apps aren’t going away – people love their ease of use.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

DECEMBER 28, 2012

Guy Kawasaki says that after having 75 people review the manuscript of APE, multiple readings by the authors themselves, the copyeditor found 1,500 errors, this was after Guy’s community had already provided feedback and content suggestions. Kawasaki also covers ways to mobilize communities such as KickStarter and IndieGoGo.

Review 121

Review Publishing Crowdsourcing Focus Group 121