Buzz Marketing for Technology
FEBRUARY 4, 2010
I really liked the idea of content having dual purposes and not just the purpose of posting to your website or blog. The lure part is really about a steady stream of content that is consistent in its frequency which is why as people come to depend on it brings people back to your site time and time again.
Buzz Marketing for Technology
JANUARY 23, 2013
Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Stagnant page content.
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Buzz Marketing for Technology
JANUARY 11, 2011
They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.
Buzz Marketing for Technology
JANUARY 14, 2010
Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. The Answer: create and share good content.
Buzz Marketing for Technology
JANUARY 30, 2013
3) Since they can only generate a text string they do not offer the possibility of advanced, connected content (for instance it is very difficult to connect Facebook ID with the end user through a QR Code and therefore track or provide relevant content). This will continue to drive usage down.
Buzz Marketing for Technology
NOVEMBER 7, 2012
Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. And the weaker content should become extinct with all the other not-so-great content choices that have cycled through your site.
Buzz Marketing for Technology
JUNE 17, 2015
I think content personalization is the biggest opportunity into 2016 for B2B Marketers. We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established.
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