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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? Is the content you create built upon or supported by a solid framework and architecture for success?

Content 162
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What is a customer journey map and how to make your own [examples included]

Sprout Social

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. You can provide them with relevant content and incentives to move them closer to a purchase. Guide multiple departments. Enhance customer communication.

Examples 100
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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

When artificial intelligence takes care of mundane writing tasks, writers (and non-writer marketers) can use their skills for more valuable aspects of content creation, like content mix and conversion strategies. Read on to see if AI content creation is right for you. How does AI-driven content creation work?

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HubSpot vs. Marketo: Which is Better?

Oktopost

Sparta was known for its military and, well, spartan culture with its fierce warriors and advanced fighting strategy. Project management. Email templates. Landing page templates. Social Media Management. Content Management System (CMS). On the other hand, Athens was inherently different.

Hubspot 111
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How To Start A Blog For Your Small Business

Buffer Social

The idea is that instead of bombarding customers with promotional ads, you should enrich their experience through interesting, edifying, or educational content. Choose a Content Management System There are a ton of content management systems you can pick from for your blog.

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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

One of the largest and best-known editorial calendar tools, Kapost is the software behind the content strategy at companies like Content Marketing Institute, CBS and Cisco. The software tracks the workflow of your content marketing from strategy to execution and social distribution. WordPress Editorial Calendar.

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5 Essential Blog Foundations for Strong SEO

ProBlogger

Well, there are tried and trusted strategies to building a blog that can create robust SEO for future growth. These strategies should be the cornerstones of any new blog, ones that will create and maintain a strong foundation that will withstand and protect your blog from the fickle nature of Google updates.

SEO 40