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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Research how the market has changed since last year: Do you have the same competitors? Let’s look at these steps in detail.

Marketing 127
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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Content research tools Gathering data and information can be one of the more tedious parts of creating content. Add Buffer to your content creation toolkit today. The following tools can help.

Process 109
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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 100
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Prepare Your Website for Geolocation with WordPress

Kikolani

Geolocation software uses global positioning systems (GPS) on smartphones or unique IP addresses on visitors’ computers to identify where a person is located. Many small business owners choose to use a content management system (CMS), such as WordPress, for a hassle-free website and infinite customization options.

WordPress 167
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World Class Processes, the War of Ideas and Other Content Strategy Wins

Writtent Blog

This spotlessly-researched and perfectly relevant article points to several examples of organizations which had virtually total market share prior to the content marketing revolution, including AARP, and the American Diabetes Association. That was certainly the case with this read, from Bussolati.

Class 72
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What is Vlog? How to Start a Vlog? : Guide

Tweaklibrary

A quick Google search says, Vlog is “a personal website or social media account where a person regularly posts short videos” Isn’t it amazing posting videos very often when people are consuming such content very often? Well, Vlogs have changed the way we used to consume online content lately. What is Vlogging?

How To 24
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Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity SMM

Three ranking factors that have recently taken on increased importance from Google (and will therefore likely soon become important to other search engines as well) are content quality and authority, social media links and content freshness. Blogger , TypePad ) to fee-based systems (e.g.,

WordPress 185