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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. They are metrics geeks. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. They can easily create and publish landing pages and blog posts. Producing podcasts is another task.

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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

Editorial Review : Every two weeks, we have an editorial meeting to review the next two weeks of content, check in on timelines, ensure that we have enough variety and cover any timely topics, and plan for upcoming vacations. Post-publishing, we track a whole host of metrics, and blog and social post-performance are reviewed monthly.

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How to optimize your marketing budget: Do more with less

Sprout Social

If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. It can also include public relations and executive communications to further support brand awareness and distribute content to wider audiences.

Marketing 131
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12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity SMM

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins. Web Traffic Tracking Alternatives to Google Analytics by uber.la.

WordPress 184
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7 AI-Powered Content Creation Tools for Social Media Managers

Hootsuite

Lately is an AI content creation tool designed specifically for social media marketers. When integrated with Hootsuite, Lately’s AI trains itself by analyzing the metrics for social accounts connected to your Hootsuite dashboard. Lately + Hootsuite.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. The map defines the current journey into four stages.

Examples 103
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15 Rocking Content Marketing Tools with Advice from Experts

Writtent Blog

GatherContent helps you manage content creation for the web, is fairly inexpensive, and appears quite convenient to use. The product is proudly made in Scotland, and its focus is digital content creation. Kapost, a content management system with focus on marketing results, has built-in analytics for content.

Curata 110