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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. The map defines the current journey into four stages.

Examples 104
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21 Content Marketing Tools to Use in 2014

Writtent Blog

While it’s certainly questionable just how efficient it would be to create content on a mobile device, you definitely need the WordPress App if you’re using this CMS and own an Apple device. Many experienced content marketers prefer drafting their articles in Microsoft Word or Google Docs, and for good reason.

Tools 111
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How to Track Social Media in Google Analytics (Beginners Start Here!)

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Whether your traffic comes from mobile or desktop. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

Analytics 145
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How to Optimize Your Content for Authorship Success

ProBlogger

Because quality content will continue to reign supreme, and those with their authorship set up, who continuously produce content in their particular field will become obvious authorities. Popular content management systems like Hubspot and WordPress offer social plugins, making this step even easier.

Content 54
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The 17 Best Social Media Management Tools

Webbiquity SMM

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Manage from a desktop browser or mobile device. Other features include publishing, collaboration, customer relationship management and mobile tools.”

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This Week in Social Media – 7/31/2013

Social Media Marketing

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. These are those links. Those hashtags that Facebook rolled out?

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

This measures the same quantitative metrics, but comparing data over 12 months instead of 4 weeks. A ratio or metric often used by investors and business analysts to determine the value of a company. SoLoMo: Social, Local, Mobile. CMS: Content Management System. There’s also YoY: Year over Year.