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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program.

Tools 111
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What is a customer journey map and how to make your own [examples included]

Sprout Social

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 103
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5 Copywriting Techniques That Affect SEO

Writtent Blog

Today, they realize that someone searching “cellphone” might equally benefit from results on “smartphone” or “mobile phone.” You don’t need to stuff keywords into your content to rank for a particular term. Pay Attention to Content Length. Content length matters to your users, and that means it matters to search engines.

SEO 40
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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. Most online video is encoded as Flash video, which — you guessed it — doesn’t play on the iPhone OS.

iPad 129
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My 9 Favorite Wordpress Social Media Plugins | jasonyormark.com

Jason Yormark

These add ons turn what essentially is a blogging platform, into just about any type of site you want from community to content management systems to storefronts. Related posts: Social Media Friendly Blogging My 9 Favorite iPhone Social Media Apps Mobilize Your WordPress Blog! It truly is amazing. Those are my favs.

WordPress 205
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3 Projects to Improve Auto Financial Services Websites

Idaconcpts

Throughout my experience in online marketing, I have found that the auto financial service industry has a lot of great opportunities in improving its sites. survey participants accessed the Internet via a mobile phone each week during that period. This is a mobile version of the site: Still, this is triple the work for Farmers.

Project 134