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How to Identify Your Social Media Influencers

Sprout Social

A survey from Nielsen showed only 33% of consumers trust advertisements , while 90% put their faith in peer recommendations. But with the help of Sprout Social’s Audience Targeting , you can post influencer posts to specific audience groups all within the compose window. Ask them to join one of your LinkedIn groups (or join theirs).

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Towards a Theory of Digital Literacy: Three Scenarios for the Next Steps

Buzz Marketing for Technology

We begin our discussion with a review of Eshet-Alkalais ( 2004 ; 2005 ) classification of digital literacy into five main groups and the pilot research ( Eshet-Alkalai & Amichai - Hamburger, 2004 ) on these literacies. We leave it to the readers and to future discussion of the issue to decide which path should be followed. Spiro et al.

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This Week in Social Media - 3/26/2013

Social Media Marketing

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. We've mentioned social TV before - and that its future lies with Twitter, not Facebook.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

link] [link] Lanmark Group A good read for all: Is Twitter for Business Even Worth the Trouble [link] [link] Shari Weiss RT @jaybaer: Is Twitter for Business IS Worth the Trouble? If you're going to choose to interact with one small group of the entire US population, Twitterers are the group to interact with.