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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. No time to read this article now?

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The Rise of the New Digital Member

SocialFish

So I’m being cheeky and that post title is just a teaser for my session at ASAE’s Marketing and Membership Conference, April 26-27, 2011 in DC: The rise of the new digital member. The Lurker? Do you recognize these personas in your community?The The Digital Extrovert? The New Publisher? The Champion?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. link] [link] Kirsten Khire #7 – lurkers or inactive accts? 87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook.

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Every social media keynote presentation deck since 2009 includes a slide on how important valuable content that engages your target audience is to success in using social media for business.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

I was unable to get statistics for “lurkers&# , but I am sure it is high. At the heart, they enabled social collaboration software for their internal operations using the Chatter product. The end result of this community – The most amazing conference I have ever attended. 700 questions are asked each week.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. Lots of diverse versions of this.