Convince & Convert

JUNE 8, 2010

The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant.

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Social Media Foursquare Consultant Airlines 128

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. Does your business recognize the potential of social media marketing but remain uncertain about to how do it?

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Social Media Strategy Influencer Case Study 128

Convince & Convert

MARCH 16, 2010

(great post here on Social Media Examiner on how to methodically grow a Twitter following) But, Twitter alone does not constitute social media, and you’d think it does given all the disproportionate attention being paid to it at conferences and trade publications. A new Pew Research study shows only 8% of U.S. I'm not even going to try.

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Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. Ask a newly-minted Foursquare mayor how they feel about it. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it that way.

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Social Media Strategy Consultant Social CRM 110

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

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Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. Ultimately, this will make for stronger companies.

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Social Media Strategy Comments Course 130

Convince & Convert

APRIL 22, 2010

At Monday’s Social Fresh conference in St. Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. In other cases, they are the new influencers, bloggers and taste-makers.

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Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 21, 2010

But, I absorbed many smaller lessons that will help guide my thinking about the conference, technology, and social business in the coming months. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.

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Social Media Strategy Conference Eventful 126

Convince & Convert

SEPTEMBER 23, 2010

You and your compadres in your organization need to perform a serious audit of how you’re spending every minute of every day (especially in the marketing and customer service arenas). Consider your fans – your advocates – your 1%ers – your volunteer marketing army. The same is true of social media.

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Social Media Strategy Energy Consultant 146

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

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