Conference Document Social CRM Social Networking 
Laurel Papworth
MAY 23, 2010
I mentioned on Twitter that I would like to go to Australia Sharepoint Conference but can’t justify the price of the ticket (not core business for me). You can follow Sharepoint Conference on @AUSharepoint. One woman swears that you can’t collaboratively edit documents, and that that feature has been turned off.
Convince & Convert
AUGUST 10, 2010
Social media publicly exposes how broken a brand's existing customer service channels are. It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel. Customer service? McCann , Viral Heat Did you enjoy this blog post?
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Convince & Convert
JULY 27, 2010
Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. Indra Gardiner covered social media law in a way that I cannot. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives.
Convince & Convert
MARCH 4, 2010
In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.
Convince & Convert
JULY 21, 2010
She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. People are sharing photos, ideas, writings and video. All that stuff? Ad Chickadee ?
Convince & Convert
MAY 27, 2010
If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Let’s say you have a white paper for download on your site. How can I help you?
Convince & Convert
APRIL 6, 2010
Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Social media scientist Dan Zarrella has some excellent research on social content best practices. Very useful editorial calendar document. Don’t make assumptions – test them. Nice job Kim!
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