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How to Effectively Leverage Your Social Media Content Offline

Likeable

In addition to living on Hilton’s social channels, the videos from the docuseries were shown to attendees of the COP26 conference at Hilton hotels in Glasgow last fall. In Brick-and-Mortar Locations. By making it easy for viewers to find your social feeds, you’ll be helping them get one step closer to a follow or even a purchase.

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Future of Brand Experiences: Join #GetRealChat Conversation Live From #AdobeSummit March 23

Pam Moore

On Wednesday, March 23rd, starting at 3pm pt / 4pm mt / 5pm ct / 6pm et we will be hosting #GetRealChat live from the Venetian hotel and event center in Las Vegas. The topic of conversation is “The future of brand experience.” Join the Conversation. Join Conversation: Live Twitter Chat . GetRealChat.

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Why Personalization is the Next Big Opportunity in Social Media Marketing

Buffer Social

Look no further than Kimpton Hotels and Restaurants. Director of Social Media at Kimpton Hotels & Restaurants, Whitney Reynolds has spearheaded its shift towards a more personalized social media strategy and Kimpton now uses social media as a way to provide surprise and delight to everyone the business interacts with.

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5 Offline-to-online Marketing Tactics to Bring Your In-store Experience Online

Later

Create a Branded Hashtag . While it’s true that in-person events are a great tool for building community, virtual events can reach a wider audience — no plane ticket or hotel stay required. . 4: Create a Branded Hashtag. The hashtag alone has garnered nearly 330,000 posts. Create an At-Home Experience .

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Dial into a conference call. Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. That’s what Katie Gear , Area E-Commerce Marketing Manager for Hyatt hotels in Chicago, Indianapolis and Cincinnati, did when she first launched her advocacy efforts. Grab a cup of coffee.

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The complete guide to Twitter listening

Sprout Social

In fact, smaller companies may find it easier to execute social listening since the online conversation isn’t as difficult to track. For example, your hotel might need to drive up interest in a certain city. By listening in on geographic micro-influencer conversations, you’ll glean tips on the best new restaurants and shops nearby.

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Free Social Media Strategy Template For 2023 [+ 5 Brand Examples]

Keyhole.co

Take the story of Delta Hotels and digital strategist Mike McCready as an example. While attending a conference in Vancouver, he tweeted and posted a picture on Instagram that showed the not-so-nice view from his room: He didn’t tag Delta, but the company responded to his tweet before day’s end and offered a room with a better view.