Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers.

Blogger 389

Blogger Brands Technorati comScore 389

Waxing UnLyrical

MAY 17, 2011

Some of his nuggets: On explaining “confidence interval&# or “margin of error&# (terms we see often, and sometimes get wrong), Steve said it’s “the plus-or-minus figure reported in newspaper opinion poll results.&# Of course, this got folks talking about what “real users&# are, influence, and so on.

Klout 195

Klout comScore Nielsen Sample 195

Net-Savvy Executive

JANUARY 6, 2011

Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). Brazil Top Social Networking Sites in Brazil , comScore (Aug 2010). China Chinese Consumer Report 2010 , Roland Berger / CIC (Jul 2010). Global Social Media Usage and the Language Factor , Lionbridge (2010). Regional view. Country-level view.

Patterns 89

Patterns Social Media comScore Nielsen 89

Ignite Social Media

DECEMBER 16, 2016

While some platforms excel in certain aspects of analytics reporting, others fall short. While other platforms struggle with reporting paid data that matches post data reporting (i.e. While other platforms struggle with reporting paid data that matches post data reporting (i.e.

Analytics 60

Analytics Platform Social Media comScore 60

Proactive Report

MAY 6, 2010

After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. I’ll be in NYC for the Bulldog Reporter Media Relations Summit at the end of June. Newsroom are under tremendous pressure today. Need help?

Press Release 109

Press Release comScore Case Study Nielsen 109

Proactive Report

MAY 6, 2010

After hearing for years that the press release is dead, it was refreshing to hear them say it most certainly is not dead – in fact reporters need information from us more than ever. One of the keynote panels was about the media and their needs in today’s Web 2.0 Newsroom are under tremendous pressure today.

Web 2.0 101

Web 2.0 Press Release comScore Nielsen 101

Bill Hartzer

DECEMBER 14, 2009

ABC News reported that N.Y. Mother Deborah Christie organized activist website helpzachary.com, sparking national media attention and sympathy for the innocent casualties of “zero-tolerance” policies, with The New York Times and other prominent publications reporting on numerous such cases. It’s a Fork, It’s a Spoon, It’s a… Weapon?

comScore 151

comScore Real Estate Banking Handbook 151