The data on the site is pulled from a variety of sources that includes BusinessWeek, Comscore, eMarketer, HarvardBusiness.org, Hitwise, IAB, Nielsen, and others. The Steve Rubel Stream Edit Delete Autopost 9 Sep 2009 Google Opens Internet Stat Center Google has quietly opened up a new resource that aggregates Internet statistics across five vectors: consumer trends, macro economic trends, media consumption, media landscape and technology. The site is hosted on the Google.co.uk domain but the statistics are global. Very useful, one hopes, as soon as theres more Stuff in there. MORE >>

million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. February 2010 survey from comScore for the NAA (Site Matters: The Value of Local Newspaper Web Sites ) found that newspaper Web sites continue to be the most used and valued destination for consumers seeking credible and trustworthy local content and advertising online.  . Last week 150 PR practitioners gathered in Palm Springs at the PRSA Western District conference.  world.  After jump in traffic. MORE >>

Consider a Nielsen study that illustrated how brand recall jumped from 50% in the group exposed to a TV ad alone, to 74% in the group exposed to multi-screen advertising (TV + PC + Smart phone + Tablet). Comscore ) 79% of business professionals who own an iPad “always” use it for web browsing; 76% “always” use it for reading; 73% “always” use it for news consumption ( IDG Connect ). C hange is coming, and it’s coming fast. Resistance is futile, as the Borg on Star Trek famously said before assimilating another species into its cybernetic life form. Well, not really. 88% of U.S. MORE >>

According to comScore , the four sites with the most unique visitors during the month of May are as follows: Google with one billion unique visitors (8.4 According to the Wall Street Journal , ComScore’s estimates are based on its “global measurement panel” of two million Internet users, similar to how Nielsen measures television ratings. ComScore refines the estimates with “page view” data that it receives from more than 90 of the 100 publishers of Web content, but not from Google. Last month marked big news in the Internet world. Billion. Unique. Viewers. MORE >>

Another problem is that  brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Brands tend to use reach metrics which often are no measure of influence. MORE >>