Sherrilynne Starkie

FEBRUARY 10, 2020

Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. He said companies need to engage stakeholders over shareholders and anchor strategy in ethics.

Survey 259

Survey Compete Forums News 259

Sherrilynne Starkie

MARCH 1, 2018

Certification requires advanced competency in the following: Facebook Certified Buying Professional. Implementing planning strategy and best practices. Thorough understanding of how Facebook products can be used in advertising and communication strategies. Managing Facebook Pages. Managing, creating and purchasing Facebook ads.

Badge 191

Badge Facebook Compete Training 191

Sherrilynne Starkie

JANUARY 2, 2018

It can seem like social media is a waste of both time and resources in a world of competing priorities. Usually, the issue is a lack of strategy. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. That’s where working with consultants makes sense.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

DECEMBER 7, 2020

Digital engagement strategy has never been more important. It’s “table stakes” for content marketing success.Your team absolutely NEEDS a competent writer who can produce articles, website content, social media updates, email campaigns and more. If you don’t have video content you just can’t compete.

Skills 195

Skills Drupal Diagrams Content 195

Sherrilynne Starkie

JANUARY 25, 2014

LinkedIn has invested a lot in its native strategy and Pinterest is now piloting an ad service. ‘Ads That Can Compete With the Best Material Out There’: An Interview With Jay Rosen on the Future of Native. Many high profile news sites and social networks have been offering native ads to brands for quite some time.

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

JANUARY 23, 2018

It takes a lot of design knowledge to develop a social media strategy and plan a program. Social media consultants need to have branding competencies to be able to devise naming conventions and establish tones of voice, social lexicons and content reflecting the right look and feel. Photo by NordWood Themes on Unsplash.

Consultant 427

Consultant Skills Social Media Drupal 427