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Compete Responds To Criticism

Dave Fleet

I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists.

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

Much like the stock market, you put your brand at risk any time the majority of your reach is concentrated in one channel. A Better Way to Use Affiliate Marketing. You’ll also find that working within a targeted market will greatly increase your ROI. Then, figure out whether it already has posts that reach your target market.

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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). I see five. Guess what? Play Your Own Game.

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Fetching Friday – Resources Mashup & Unseen Sea

Kikolani

Testing the Accuracy of Visitor Data from Alexa, Compete, Google Trends, Doubleclick & Quantcast – These sites report massively lower and wrongly trending data – and SEOmoz isn’t alone in experiencing this frustration. Here are a 6 tips to jump start your Google+ business marketing campaigns.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. Try Compete, Quantcast and Alexa, but be aware that none offer completely accurate data. It’s also now evident that Google has no love for low-quality sites and inbound links from them.

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The Ultimate Guide to Professional Product Review Pitches

ProBlogger

Being an ecommerce marketer myself, I receive on average three to five pitches a week from small blogs wishing to review and give away my products; 90% of these requests are turned down for many of the same reasons. If it is not accurate, it is really not great at all. It shows laziness and a little bit of incompetence.

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Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

First I’ve highlighted a huge list of tools that serve various different functions and can be great resources to add to your marketing arsenal. Of course, be sure to write down anything you discover from this research as well – whether it be other sites in your industry or any marketing ideas that you discover.