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How to analyze customer reviews for brand insights

Sprout Social

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Let’s take a closer look.

Review 127
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The role of AI in creating a more human customer experience

Sprout Social

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. For example, a health system can use social media sentiment analysis to identify which aspects of their organization patients are happy with and which need to be improved.

Sentiment 103
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How to 10X Your Facebook Sales (11 Strategies for Brands)

Hootsuite

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? billion active users , Facebook is the most visited social media site worldwide. With millions of businesses to compete with, competition to stand out from the pack is fierce.

Strategy 100
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

How does one small hotel possibly compete with these hotel franchises? Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Is it even possible? We can say that it is. izmantot soci?los

Hotels 245
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

. • Make your customer service content searchable, and extend the customer relationship to build loyalty and recommendations. To optimize time spend on social networking, allocate about 15 minutes per day per network, with perhaps a bit more time spent on the 2-3 most important sites. •

B2B 164
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10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

across all social networks, having a strong influencer campaign strategy is a real asset to brands looking to grow on Instagram. . As reported by Vogue , Scandinavian retailer Carlings is using Instagram to create a digital shopping experience for their followers and fans. . With an average 3.2% engagement rate compared to 1.5%