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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 105
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

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10 best competitor benchmarking tools in 2019

Unmetric

Competitive-set benchmarks give you a definitive look into the position of your brand against your direct competitors whom you compete within your industry. Sentiment analysis helps you identify how a certain brand or post is perceived by people. We might be biased here, but it’s our blog so we’ll put Unmetric at the top.

Tools 85
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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

Many of the answers have been released in a new report called The General Sentiment Media Value Report™. General Sentiment has published its 4th Quarter 2009 Media Value Report, a breakdown of the top performing brands across news and social media web sites for October through December 2009. SONY $294,308,077. INTEL $285,685,964.

News 110
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How review management helps brands

Sprout Social

It helps you increase brand trust, leads to higher search engine rankings and ultimately, attracts more customers. Fuels competitor analysis Review management platforms give you a unique view of customer sentiment on competitor products and services such as revealing common pain points. Use this information to your advantage.

Review 84
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

10 Ways to Be a Great Social Media User (Search Engine Journal): Vince Blackham writes a great post on Search Engine Journal about how to be a great social media user, with tips such as contributing, diversifying your efforts, being real, being meaningful, and more. No, it’s not about the tools!) She has some great comparisons.

Marketing 265
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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. The top priority in SEO this year should be search and social integration, as the search engines seek to incorporate more social signals into search results. • Don’t just send them to your mobile site home page.

B2B 164