Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time. So how are websites replicating—and advancing—the traditional focus group?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Take Airbnb. airbnb the @barbie dreamhouse is back on airbnb. but this time—ken’s hosting.

Social Media 78

Social Media Sentiment Metrics Data 78

Audiense

FEBRUARY 8, 2017

After a career filled with major writing credits (Cheers, The Jon Stewart Show, Late Night with David Letterman), and over four years as Twitter’s global head of TV, he’s now turned his focus back to script writing and combined it with his interest in technology. It dawned on me, why not use this data in the creation of the show too?

Data 60

Data Focus Group Compete Twitter 60

Keyhole.co

MARCH 16, 2023

More than listening to what customers are saying about your brand or industry in the social sphere, this one question is important: What do you do with what your customers and prospects say on social media? Fashion company Topshop, for example, is a good brand to learn social listening from.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Buffer Social

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year.

Trends 111

Trends Social Media Data Authentication 111

Sprout Social

MARCH 15, 2022

With the right data, you can continuously refine your company’s public perception. Combine that with social, which has the power to fan the flames or turn down the heat, and you get a new era of communications concerns and opportunities. Listening data. Social media is the world’s largest focus group.

Reputation 119

Reputation Brands How To Review 119

Convince & Convert

FEBRUARY 22, 2016

Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. Through data, they can prove that there’s a significant interest in a new product, service, or feature. A great example of a successful company tweaking its message, product, and context based on data comes from Bodyform.

Data 60

Data Marketing Campaign Film 60