Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time. So how are websites replicating—and advancing—the traditional focus group?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized.

Social Media 78

Social Media Sentiment Metrics Data 78

Idaconcpts

OCTOBER 18, 2014

Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. The main types of qualitative research are focus groups (e.g. Busy, time-pressed high-level executives prefer this approach to focus groups.

Research 149

Research Focus Group Marketing Survey 149

Audiense

FEBRUARY 8, 2017

After a career filled with major writing credits (Cheers, The Jon Stewart Show, Late Night with David Letterman), and over four years as Twitter’s global head of TV, he’s now turned his focus back to script writing and combined it with his interest in technology. It dawned on me, why not use this data in the creation of the show too?

Data 60

Data Focus Group Compete Twitter 60

Buffer Social

JANUARY 2, 2019

Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. 5 data-backed social media trends you need to know for 2019. With more brands competing for people’s attention on social media, ordinary posts just aren’t going to cut it.

Trends 111

Trends Social Media Data Authentication 111

Convince & Convert

FEBRUARY 22, 2016

Instead, most of us are using data to inform our campaigns and listening to our consumers on a regular basis. Through data, they can prove that there’s a significant interest in a new product, service, or feature. A great example of a successful company tweaking its message, product, and context based on data comes from Bodyform.

Data 60

Data Marketing Campaign Film 60

Sprout Social

MARCH 15, 2022

With the right data, you can continuously refine your company’s public perception. Fuel your strategy with listening, competitor and review data to shape how your audience views your brand. There are three sources of social insights that can act as the pillars of your strategy: listening, competitor and review data. Review data.

Reputation 120

Reputation Brands How To Review 120