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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

New Snapchat analytics metrics. This tool will allow you to dive deeper into the unique traits of your audience and make comparisons against other custom user groups. Conviva’s metrics pack a punch, especially with its daily automated data collection and long-term reporting. 7 Snapchat metrics to track. Let’s get to it!

Analytics 144
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Why Social Media Matters for B2B Vendors

Webbiquity SMM

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world.

B2B 190
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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Brands often spend a disproportionate amount of time, money and effort on website branding efforts, in comparison to the relative pittance reserved for complementary Facebook efforts. Sticking to Stand-alone Metrics. Related posts: Brands: It’s not enough to be liked Imagine a company that has upscale retail locations around.

Brands 279
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Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. But if a consumer is just seeing the yodeler video as a granular experience on his mobile phone, it might make less sense. This metric lets us compare Facebook and Twitter in concrete numbers. Listen Now. The RSS feed is: [link].

Posterous 124
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. JB : How are companies incorporating influence metrics into their marketing? Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat).

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

How effective is social media in comparison to other digital marketing channels? Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Consumer marketing is about mobile, B2B is about content. Metrics matter. Internet Retailer ). Internet Retailer ). Internet Retailer ).

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The Fight for the Future of Influencer Analytics

Convince & Convert

Klout (and its main competitor, Kred ) are trying to determine how influential a person is in comparison to other persons, and as a secondary data point how influential that person is about particular topics. It even has “flash cards” in the mobile version to help you learn who’s who on Twitter for a category.

Analytics 137