Hootsuite

JULY 21, 2022

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. And one of the best ways to demonstrate your results is with a year-over-year (YOY) comparison. Pick a metric you want to report on, such as total yearly website visits from Instagram. It’s a simple calculation.

ROI 113

ROI HootSuite Cost Campaign 113

Webbiquity SMM

MARCH 28, 2011

SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world.

B2B 190

B2B Social Media Comparison Discount 190

Keyhole.co

MAY 31, 2023

If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. So next, we’ll talk about how to handpick competitors for your brand so you get the right estimates for comparison. How to identify your main competitors on social media?

Social Media 52

Social Media Strategy How To Analysis 52

Convince & Convert

OCTOBER 11, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This metric lets us compare Facebook and Twitter in concrete numbers. Twitter becoming a public company will allow for even more concrete cross-comparison. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Posterous 124

Posterous Social Media Comparison Team 124

Social Media Network Marketing

JULY 29, 2009

In the case of retailers with stores, market basket information enables the retailer to understand the buyer's needs and rewrite the store's layout accordingly, develop cross-promotional programs, or even capture new buyers (much like the cross-selling concept). To put it simply it is Affinity Analysis.It

Analysis 50

Analysis Marketing Retail Aggregator 50

Hootsuite

DECEMBER 8, 2022

This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Social media benchmarks in retail. Is 100 likes a lot or a little?

Social Media 120

Social Media HootSuite Real Estate How To 120

Social Media Strategies Summit

NOVEMBER 28, 2022

According to Think With Google, 87% of shoppers say it’s important to know they got a good deal when choosing a brand or retailer to purchase from, while 53% say they always research before buying to ensure they make the right choice. That’s what the retail payment platform Square does here. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. We pick our baby names before the fact.

Metrics 116

Metrics Social Media eBook Social CRM 116

Sprout Social

SEPTEMBER 22, 2020

A social media audit is the process of reviewing your business’ metrics to assess growth, opportunities and what can be done to improve your social presence. And if you’re using an analytics tool like Sprout, honing in on your most important metrics is a cinch. Engagement metrics. Publishing metrics.

Template 145

Template Templates Social Media Metrics 145

The Way of the Web

SEPTEMBER 29, 2011

As the comparison between television and radio appearances have shown, for instance with presidential debates, it’s not to say humans are necessarily more accurate – but different.

Klout 49

Klout Loyalty Social Networking Influencer 49

Sprout Social

MARCH 11, 2024

Lewis leads organic TikTok content strategy for Hollister and Gilly Hicks, two retail brands that operate under the Abercrombie & Fitch Co. Analyze competitor strategies and positioning A quick competitive analysis allows you to evaluate your performance in comparison to other brands and relevant accounts on TikTok.

How To 96

How To Team Real Estate Review 96

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. JB : How are companies incorporating influence metrics into their marketing? In comparison, Twitter is a piece of cake. I asked the CEOs about how this is working in practice. Every week.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Hootsuite

OCTOBER 13, 2022

Interest, comparison, or decision-making. Then, watch your customer service metrics spike! We can create comparison charts with competitors, have benefits immediately and clearly stated, and create social campaigns. Create a comparison tool for competitors and us, showing benefits and costs. Purchase or preparation.

Template 95

Template Templates Comparison Survey 95

Webbiquity SMM

FEBRUARY 10, 2015

How effective is social media in comparison to other digital marketing channels? Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Metrics matter. Internet Retailer ). Internet Retailer ). Internet Retailer ). Internet Retailer ). ” ( Internet Retailer ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

AUGUST 19, 2012

Klout (and its main competitor, Kred ) are trying to determine how influential a person is in comparison to other persons, and as a secondary data point how influential that person is about particular topics. Very useful for head-to-head comparisons. For example, using Peek I can determine that my friend Jason Falls has 3.1

Analytics 137

Analytics Influencer Klout Vocus 137

Convince & Convert

AUGUST 26, 2015

David Ogilvy, the founder of mega-agency Ogilvy & Mather and a former door-to-door stove salesman, often criticized inbound marketing (what he called “general marketing”) for being ineffective and unscientific by comparison. Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email.

Case Study 60

Case Study Study Marketing B2B 60

Hootsuite

MARCH 2, 2020

TikTok’s metrics are tricky to track. For comparison, in the same period Snapchat earned $561 million. By comparison, Snapchat reported 218 million global DAUs for Q4 2019. Maybelline’s recent in-feed ad campaign earned the cosmetics retailer 48.7K In other words, it’s pretty random. TikTok demographics and stats.

Brands 145

Brands Meme Hashtag Remix 145

Webbiquity SMM

SEPTEMBER 8, 2010

Among companies who say they are using social media in a recent Digital Brand Expressions survey, only 41% said they had a strategic plan in place to guide activities, and only 69% of those (28% of all social media-using companies) have set up metrics to measure the ROI of social media activities. Search Engine Marketing.

Research 191

Research Social Media B2B Statistics 191