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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? This also means that a business blog can be of interest to the media.

Netvibes 218
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Social Media ROI

Proactive Report

“Many companies have yet to capitalize on social media’s ability to not only listen to customers, but analyze conversations and turn the information into bottom-line benefit.&#. So says SAS in the findings of their survey of 2100 companies: More than half of them are using social media.

ROI 87
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Tools 206
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Listening Tools

Proactive Report

We know by now that we have to listen before we jump into social media. Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product. Start with your company name, brand names, competitors and add generic terms that describe your business and/or your product.

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PR Measurement – What to Measure

Proactive Report

Figure out what the major bottom line objectives are for your business, company, client or situation. Other KPIs might be site traffic/lead ratio, form conversion (leads), organic search ranking, social media reach and engagement. Post it on your company newsroom. Post to your social accounts. Connect with me.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Tools 207
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What is Digital PR?

Proactive Report

Digital PR and Social Media are often thought of as the same thing. Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. PR has always been about creating a favorable operating climate for a company or organization. FollowerWonk.