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The Lance Armstrong Effect

Twist Image

But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. Upon a recent trip to Montreal, Lance tweeted out an invite for people to meet him for a run.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

I also have great admiration for what Andrew McAfee is doing and look forward to meeting him at the Enterprise 2.0 s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Microblogging. Mobile Messaging 2.0. Mobile Phones.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. If you’re looking to craft a viral video, consider meeting at least one of these characteristics: identifiability, spontaneity, genuineness, humor, information, creativity, and inspiration. It’s why she is now famous.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

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The History of Social Media in 33 Key Moments

Hootsuite

Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. Tumblr and the age of the microblog (2007) In 2007, the social network described as “Twitter meets YouTube and WordPress” came a-tumblin’ along when 17-year-old David Karp launched Tumblr from his bedroom.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. After all, Facebook could eat the web. I know I would.)

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