Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout 159

Klout Nielsen Influencer Social CRM 159

Laurel Papworth

JUNE 17, 2012

Klout is the social media measurement tool that measures influence – how many followers, how much interaction and the style of interaction that a person has in their personal or business social network. E.g. Klout updates an influencers score but you see it on Salesforce or in a Reuters newspaper article.

Klout 101

Klout API Influencer Social CRM 101

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. JB : How are companies incorporating influence metrics into their marketing? I did not work on the Klout campaign.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Highlight your company’s community involvement. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Twitter 125

Twitter Metrics Social CRM Consultant 125

SocMed Sean

DECEMBER 9, 2011

And it’s certainly not the same as Klout. Help your client understand that their social media efforts can not be measured by a single number or a website. That’s their job, making money for the company by serving customers. I wrote a full article on why the phrase social CRM is just stupid.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255