Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Instead, they object to the very notion and existence of Klout.

Klout 159

Klout Nielsen Influencer Social CRM 159

Laurel Papworth

JUNE 17, 2012

Klout is the social media measurement tool that measures influence – how many followers, how much interaction and the style of interaction that a person has in their personal or business social network. E.g. Klout updates an influencers score but you see it on Salesforce or in a Reuters newspaper article.

Klout 101

Klout API Influencer Social CRM 101

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JB : How are companies incorporating influence metrics into their marketing? I did not work on the Klout campaign. Should companies treat customers differently?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Jeff Esposito

FEBRUARY 27, 2013

The expectations I am thinking about center around how many think companies should bend over backwards for a customer just because they Tweet. Last week a good friend posed a question in a social group about a company not getting back to her after tweeting to them about a duplicate charge. Therein lays the problem.

Social CRM 42

Social CRM Klout Case Study Social Media 42

Convince & Convert

MARCH 22, 2011

If you read Convince & Convert on even an occasional basis, you know that I’m firmly in the social integration camp. You need to focus on how to “be&# social as a company, and worry less about how to “do&# social. This is because social touches do not occur in isolation. Answering your phone.

Klout 144

Klout Virtual World Training Social Media 144

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Highlight your company’s community involvement. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 127

Social Media Marketing Social CRM Consultant 127