Social Media Strategery

SEPTEMBER 3, 2015

Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly. What if a tool brand created a branded online community where customers were able to buy, sell and share their tools with a very targeted and engaged group of people?

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

AUGUST 21, 2015

It is funded by corporate sponsorships (the same companies that need young talent to stay here), but it keeps a grassroots vibe. We also focus on the size of our company – it’s midsized (like KC on a macro level). There’s a chance to blaze your own path in our company, and as a young up-and-comer in the Kansas City community.

Hotels 50

Hotels Creative Commons Communities Class 50

Social Media Strategery

JANUARY 10, 2009

Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media. Many companies still ban access to Facebook or LinkedIn on company time. And it’s pervasive.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

MARCH 23, 2012

Let's not look for "established best practices" for our clients – let's create the practices other people call best practices – You should absolutely continue to research what other companies and agencies have done or are doing.

Team 113

Team Buy Handbook Social Media 113

Social Media Strategery

FEBRUARY 1, 2009

The second group is the Senior Executive - For Senior Executives - “What happens when people start using these platforms to just complain about everything? The executive has to realize that to effectively use social media, you can’t designate somebody or some group as “the Web 2.0 guys&# handle that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Social Media Strategery

NOVEMBER 8, 2010

Second Team – a group of individuals, formally or informally organized, who are mentored and coached by a leader and who work together to further a shared vision and goals. I was surprised that I didn’t find many references to it online – it seems that it’s a term that was use primarily here at Booz Allen.

Team 101

Team Social Media Activities Training 101

Social Media Strategery

JUNE 21, 2009

Depending upon the level of executive sponsorship and participation – some companies will unfortunately take a long time to adopt social media and miss out on the benefits it represents today. Culture is important, but if we wait for companies to “become social&# before we introduce social tools, we’re just wasting time.

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Social Media Strategery

NOVEMBER 13, 2009

I also recently participated in a panel event put on by the Georgetown chapter of the the Social Media Education Connection ( SMCEDU ) where we talked about social media with a group of Georgetown students. DO be ready to walk me through the steps you might take if I told you that I the CEO of a company and I wanted to start a blog.

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Social Media Strategery

NOVEMBER 20, 2009

Where’s the line between criticizing the service your receive from a company on Twitter and attacking the person? Development Social Media Rethinking Public Relations Education Fri, Nov 20, 2009 Best Practices How should social media be incorporated into a PR degree?

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

DECEMBER 13, 2008

My company has clients across the federal government, and I could get a meeting with pretty much any of them just by saying that I lead our social media practice and I’d like to discuss how their organization could take advantage of social media. By contrast, Twitter is in its infancy and already being embraced across government.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. Students from my age group did not grow up with Facebook or Twitter.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

AUGUST 8, 2010

Enjoy working in teams – Social media is “social&# – you have to enjoy working with a diverse group of people Are responsive – There is no 24 hour news cycle any more. That's why so few brands/companies/organizations have really *gotten* social media yet. It’s real-time baby. quickly and thoroughly.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

OCTOBER 12, 2008

The first thing that I have to tell them is that just because another organization, company, or agency implemented blogs or wikis or whatever else, they won’t necessarily see the same results, especially if they compare themselves to case studies in the private sector. Cass Sustein speaks to this in Infotopia. « Socialfeds [.]

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Social Media Strategery

MARCH 23, 2010

Then yesterday, I came across this post by Rick Alcantara, “ Who Should Control Social Media Within a Company? ,&# and I couldn’t help thinking that we’re asking the wrong question. The first answer that came to mind was “well, no one should own it, but there are a lot of people who need to be involved in owning it.&#

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

JANUARY 17, 2009

It’s about the group of people who self-organize a Government 2.0 Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is. It’s about the guy who convinces his administrator to do a press conference on Twitter.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Social Media Strategery

JANUARY 26, 2009

Our first group is the Junior Employee - For junior employees - “Yeah, that’s great that I can start a blog that everyone in the organization can read, but what will I say? Now, anytime anyone in my company searches the terms “social media&# or “Web 2.0″ ″ or “blog&# on our Intranet, my name pops up.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

MAY 1, 2012

co-chair of PRSA's National Research Committee and an assistant professor of public relations at Penn State University, 60% of Wikipedia articles about companies contain factual errors. This year, at least two separate groups have been created to help improve the relationship between the public relations industry and Wikipedia.

Wikipedia 100

Wikipedia Committee Industry Communities 100

Social Media Strategery

APRIL 14, 2013

Over the last ten years, I’ve talked with hundreds of clients who have some amazing stories about how their organization/brand/company began and how it got to where it is today. Why do you think virtual tours of company offices are so popular? Your history. You know that boring “About Us” page you have your website?

Conversation 139

Conversation Brands Meme Social Media 139

Social Media Strategery

OCTOBER 8, 2015

For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. That has given me the chance to work with a really diverse group of really smart people who are experts in their field. Rather than rushing to plant your flag in content marketing, invite others to participate.

Content 50

Content Marketing Collaboration Compete 50

Social Media Strategery

APRIL 1, 2009

I saw very senior government employees chatting it up with very junior consultants, employees from two different companies sharing time on a panel session, and groups of consultant/government folks hashing out a solution to a problem one of them was having.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Social Media Strategery

NOVEMBER 10, 2008

Mon, Nov 10, 2008 Social Media Image courtesy of Flickr user Douglas Staas As I sat down the other night to write another blog posting for my company’s internal social media platform, I thought to myself what would happen if I were to stop. What’s my legacy if I were to leave my company? Stop blogging. Stop Tweeting.

Gov 2.0 66

Gov 2.0 Social Media Wiki Sports 66

Social Media Strategery

OCTOBER 25, 2008

There’s always that core group of passionate social media enthusiasts who will go above and beyond to make social media successful – from spending their own money to create social media rewards to volunteering their time to function as an ad hoc help desk. Because it’s not about the tools.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

MAY 27, 2012

The company's resumes@companyname.com email isn't your only point of entry. Participate in the PRSA LinkedIn group. The old advice was to research the company that you're applying to so that you know what work they do, who their clients are, etc. You don't have to rely on the formulaic resume and cover letter.

Social Media 111

Social Media Consultant LinkedIn Sports 111

Social Media Strategery

APRIL 2, 2010

Back when I got started with social media at my company, it took me around six months to go from “hmmm, this is interesting” to “let’s actually do something with this as an organization!” Congratulations if you made it this far! At this point, you will be pretty overwhelmed – that’s ok!

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138