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How to use voice of customer data to improve your customer relationships

Sprout Social

A company will use a VoC program to understand their customers better. T-Mobile customers, pick between a free Whopper or free Impossible™ Whopper with any $1+ order and #TMobileTuesdays. In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile. qual’g plan req’d.

Data 121
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. that interests the people. There website called [link] is full of such great offers.

Startup 109
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How Do I Keep My Facebook Group Alive?

agora pulse

It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. It’s important to let people know it’s your company that runs and manages it. Here’s how to brand your group without feeling sleazy. Add your business name to the group name.

Groups 74
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How Do I Keep My Facebook Group Alive?

agora pulse

It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. It’s important to let people know it’s your company that runs and manages it. Here’s how to brand your group without feeling sleazy. Add your business name to the group name.

Groups 74
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

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What is the Clubhouse App? And is it Right for Your Business?

Hootsuite

It’s got plenty of room to grow: Clubhouse is invite-only, and iOS-only, so even without the invite system, 72% of global mobile users don’t have access yet. Investors say it’s worth a lot of money: the company has around a dozen employees and is valued at 1 billion USD. In late march, nail polish company O.P.I.